My name is Jon Jon — also known as JJ.

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I’m a Filipino-American director from Seattle, currently based in Los Angeles. I started OUT making rap videos for cash in paper bags, learning storytelling the hard way... through instinct, rhythm and necessity. That early work led to directing music videos for Macklemore, and eventually to a career shaping cinematic, story-driven work across music, film, and advertising.

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My music videos have accumulated over 6 billion views worldwide, and my work has received recognition across both commercial and narrative spaces. I’ve directed campaigns for global brands including Adidas, GOOGLE, Cadillac and others... alongside short films and documentary projects that continue to expand my creative voice.

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Whether working with artists or brands, my focus is always the same: emotionally grounded storytelling, A strong point of view, and visuals that resonate beyond the frame. I aim to create work that feels honest, culturally aware, and enduring... while ALWAYS using my platform to help amplify voices that are often unheard.